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Branding UK — embrace the swarm

Ars Electronica "Unplugged". Cooperation with the Ars Electronica Center / FutureLab and the Ravensbourne College, London

Installation of 6 signs put up at various spots around the area of the Donaulände and in the Art&Tek Institute


During the Ars Electronica 2002 I put up 6 signs around the area of the Donaulände Installation. Each of the signs refers to a distinct British contemporary phenomenon. Take Streakers, or the "Liberation of Garden Gnomes" and other peculiarities.

The signs – and in this case the invitation to have a try – should demonstrate these various British rituals as a challenge, because they address every single person. Visitors and passers-by are prompted to consider what social conditions allow or provoke such unusual or semi-legal acts, rumours or pranks in Great Britain; And what comparable similar or different phenomena are to be observed in Austria. Furthermore the purpose of creating signs is to give a frame to our Team's initial idea of a contemporary British "Colony" in Linz, and its capacity of developing rules and regulations nowadays.

Branding UK– within the project embrace the swarm - exploring collaborative authorship. Projekt credits for that: Institutions: University of Art and Design Linz, Ravensbourne College of Design and Communication, Ars Electronica Center. Exhibition places: Art&Tek Institute, Donaulände. Coordination: Michael Shamiyeh, Dietmar Offenhuber, Team Linz: Christoper Lindinger, Helmut Höllerl, Horst Hörtner, Andreas Jalsovec, Team Kent: Michael Breidenbruecker, Karel Dudesek. Student Team Linz: Nikolaus Diemannsberger, Peter Freudling, Joachim Koll, Margit Nobis, Tina Reisinger, Bettina Steinmaurer, Regina Raml, Heike Nösslböck, Vinzenz Naderer, Clemens Mock, Pia Schauenburg. Thanks to: Verkehrszeichen Schilder Doblhofer and Stefan Brammer
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