|
Branding UK
— embrace the swarm
Ars
Electronica "Unplugged". Cooperation with the Ars Electronica
Center / FutureLab and the Ravensbourne College, London
Linz is a British colony
Installation
of 6 signs put up at various spots around the area of the Donaulände
and in the Art&Tek Institute
2002
|
|
|
|
|
|
|
|
|
|
|
|
 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
 |
| For
decades men and women have crossed the lawn during sports-events
stark naked. However the news of a "Streaker", appearing
in front of the Queen's Rolls Royce, who could only to be stopped
by the police, still attracts attention around the world. |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
 |
|
|
|
|
|
|
|
|
|
 |
| "Worm
Charming" Championships take place all over England. Each competitor
tries to charm as many worms as possible out of a certain patch
of ground. To accomplish this vibrating garden folks, other tools
and music are used. |
|
|
|
|
|
|
|
|
|
|
|
|
|
 |
|
|
|
|
|
|
|
|
|
|
|
 |
| Going
out for the day with the one aim to get photos of trams in various
styles. Tramspotters - already the word is used as a swearword in
Great Britain - are also called "Anoraks". They write
down registration numbers, collect pictures and trade them with
fellow lovers. |
|
|
|
|
|
|
|
|
|
|
|
|
 |
|
| Is
it true, that skateboarding, and the distinct English love of dogs
have lead to a brand new habit? It basically involves a dog pulling
its owner around on a skateboard, and it is rumoured to be very
popular in areas in South East England. |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
 |
| British
Pub owners have to go and check at night, if the toilet seats have
not been taken. If seats have disappeared, they are usually found
in the road smashed to pieces. Some guests also snap them and leave
them, just for a laugh. |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
 |
|
|
|
|
|
|
|
|
|
|
|
|
|
 |
|
The cult prank
is a serious object with some people in the UK, too. The "gnome-Liberation-Army"
is fighting for freedom for all garden gnomes. Sometimes, "liberated"
gnomes turn up in forests or elsewhere. - They have even been
known to send greetings from their holidays.
|
|
|
|
|
|
|
|
|
|
|
| During
the Ars Electronica 2002 I put up 6 signs around the area of the
Donaulände Installation. Each of the signs refers to a distinct
British contemporary phenomenon. Take "Streakers", or
the "Liberation of Garden Gnomes" and other peculiarities.
The signs
– and in this case the legalization, or the invitation to
have a try – should demonstrate these local rituals as a
challenge, because they address every single person. Visitors
and passers-by are prompted to consider what social conditions
allow or provoke such unusual or semi-legal acts, rumours or pranks
in Great Britain; And what comparable similar or different phenomena
are to be observed in Austria. Furthermore the purpose of creating
signs is to give a frame to the initial idea of a contemporary
British "Colony" in Linz, and its capacity of developing
rules and regulations nowadays.
|
|
|
|
|
|
|
|
|
|
|
|
|
Branding
UK– within the project embrace the swarm - exploring collaborative
authorship. Project credits for that: Institutions: University of
Art and Design Linz, Ravensbourne College of Design and Communication,
Ars Electronica Center. Exhibition places: Art&Tek Institute,
Donaulände. Coordination: Michael Shamiyeh, Dietmar Offenhuber,
Team Linz: Christoper Lindinger, Helmut Höllerl, Horst Hörtner,
Andreas Jalsovec, Team Kent: Michael Breidenbruecker, Karel Dudesek.
Student Team Linz: Nikolaus Diemannsberger, Peter Freudling, Joachim
Koll, Margit Nobis, Tina Reisinger, Bettina Steinmaurer, Regina
Raml, Heike Nösslböck, Vinzenz Naderer, Clemens Mock,
Pia Schauenburg. Thanks to: Verkehrszeichen Schilder Doblhofer and
Stefan Brammer
Deutsche Version
Margit Nobis Website |
|